i woke up in a soho doorway
According to Federated Media, just over 1600 WWdN:iX readers took the advertiser's survey I posted several weeks ago. If you're interested in the results, you can take a look at them.
I'd also like to thank those of you who took a moment to fill it out; I am still highly skeptical that it's going to translate into any real income, but as Wayne Gretzky said, "you miss 100% of the shots you don't take."
The most interesting metric to me was the age of the average WWdN reader: among respondents, most of us are in our 30s. Now, I always suspected that the majority of readers were around the same age as me, because so many of us share the same cultural influences and desires to get the damn kids off our lawn, but it's interesting to me to have that suspicion confirmed by some sort of truthiness-compliant method. I was surprised that there were more dudes than ladies, though. I'm a little disappointed that we're having a sword fight here. Come on, guys! Tell your girlfriends that they can see cool pictures of extra terrestrial moons and read about Storm Troopers and --- oh. Never mind. I get it.
Anyway, I'm in full-on Geek in Review panic mode (current word count: 52 of about 1200) so I'm going to STFU and GBTW.
If you're interested in advertising to this very select group of
brilliant people who are clearly the product of superior breeding and
advanced intellect, you can get information on advertising on WWdN here. (WWdN is in the Tech section right now, which makes about as much sense as putting Just A Geek in the Star Trek section; I'm going to see if I can get moved to Entertainment with a minor in Parenting, for those of you who care about that sort of thing. Updated: I may be totally wrong about that, according to an interesting insight from Sally J.)

Interesting demographic information.
And although your readers clearly enjoy your stories about your kids, advertisers might not want to use your site because most of your readers don't have kids.
Posted by: justme | February 13, 2007 at 01:27 PM
72% claimed to spend "much more time" or "more time" with Internet/digital content than with traditional media like print and televsion. A few obvious points:
*This is a tech-savvy group.
*Lots of us are online for work, and very few of us get paid to watch TV (Wil, I am looking in your general direction).
*I usually have the TV on while I surf, and I doubt I'm the only one.
But, even so I was surprised by the numbers. Is TV dead? (And does it matter?)
Posted by: Sally J | February 13, 2007 at 02:12 PM
If it's any consolation, I'm a woman, and I was sent here by a woman. ~shrugs~
Posted by: cavalaxis | February 13, 2007 at 02:15 PM
Interesting. I'm 40+ female. Its nice to know that I'm a rarity somewhere. ;)
Posted by: Bev | February 13, 2007 at 02:18 PM
As Homer Simpson once said, "I am a white male between the ages of 18-34. Everyone listens to me."
I'm 33, so I better enjoy it while I can.
Posted by: Mad Monk | February 13, 2007 at 02:30 PM
Mmmmm Gum-n-nuts!
Posted by: Wil | February 13, 2007 at 02:32 PM
This isn't related to your post, but have you seen this clip of Patrick Stewart? (http://youtube.com/watch?v=3jGHMY7nzRs) I found it really hilarious and fantastic, especially given how much you were praising Stewart's acting in your last TVsquad post. He's just so damn versatile as I actor!
Posted by: Kayla | February 13, 2007 at 02:32 PM
I read your site, am a woman with kids. So there.
Posted by: weirdnugget | February 13, 2007 at 02:38 PM
Sweet. I like being brilliant and having advanced intellect. Coincidence that Wil pays me this comment at the very same moment I am wearing my ThinkGeek "I'm with genius" t-shirt? I think not.
Posted by: rackfocus | February 13, 2007 at 02:40 PM
You're pushing my advertising budget -- $100 for 10,000 _impressions_. ((maybe with a 35% discount?))
GUD Magazine will have to stick to comment spam for a bit. ;) literary + genre fiction, art, poetry.
And hey, you know you want to submit something, right? :)
Posted by: Kaolin Fire | February 13, 2007 at 02:47 PM
I'm a 30-something geek girl with kids and apparently didn't find my way here soon enough to help even out the scales.
Posted by: Suzanne | February 13, 2007 at 02:47 PM
I created an account here to admit:
1) I'm a girl who reads your blog.
2) I'm a geek, too.
3) When I was a teenager, I was a Wil Wheaton fangirl.
Posted by: hlynna | February 13, 2007 at 02:48 PM
Hey now. Us "ladies" like the stormtroopers too.
:)
Posted by: R | February 13, 2007 at 02:53 PM
I'm an almost 50 year old woman who had her mid-40's fiance start reading this blog..I guess I need to go round up my female friends to come read!
Posted by: Rene | February 13, 2007 at 02:54 PM
I must be the only one who:
1)Has 14
2)Is a girl
3)A future-geek
4)From south america
At the same time!
Surprise!
I'm weird! Ja!
Posted by: Ximeia | February 13, 2007 at 02:58 PM
RE: Swordfight Problem
My wife came up behind me the other night while I was reading WWdN. She spied the young-Wil-with-dummy image on the front page and gushed "Look at cute, lil' Wil Wheaton."
I'll try harder to get her to become a regular reader. But I think I heard her mutter something about "nerds" as she wandered away from the screen.
Posted by: Jason Azze | February 13, 2007 at 03:06 PM
ok - I'm a woman over 50 (shudder) and I send links to other women and my geeky computer guy friends - I love films and wanted to be an astronaut - so you are a great writer with cool stuff and that's why I come here.
Posted by: pat | February 13, 2007 at 03:07 PM
Seriously, Wil, we're geeks, even the women. I think the difference between the "tech" and "entertainment or parenting" classification is that we're geeks -- but we like reading about the holistic lives of other geeks. So the acting, writing, parenting, and just plain living bits are just as fun for most of us as the techie and geekery bits.
You defy classification. Be proud. ;)
Posted by: Jenica | February 13, 2007 at 03:14 PM
Ditto hlynna, 'cept I already had an account.
And I'm more of a writing geek than a tech geek, but I grok a lot of it, so there. I love your writing stuff the best, but I love it all.
Posted by: ameliajune | February 13, 2007 at 03:44 PM
As an addendum to Sally J's point, a significant number of readers also reported being employed as "computer professionals." Putting you in the "Tech" section doesn't necessarily mean you have tech content, it means that your content reaches readers *interested* in tech content or products.
FWIW.
Posted by: MrsVeteran | February 13, 2007 at 03:55 PM
Well I seem to be in the minority here. I’m female, and my age group is represented as 0% (not that I didn’t fill out the survey though. I guess 1 in 1600 doesn’t amount to much.:P )
Posted by: pensive | February 13, 2007 at 03:58 PM
(If it's stuck in my head, it's going to get stuck in everyone else's head, too. We all suffer together.)
I'm another one of those rare 40-something females, BTW.
Posted by: whiskytangofoxtrot | February 13, 2007 at 03:59 PM
Women are far too busy to fill out surveys.
In addition, we realize that no one listens to us half the time anyway, so why bother.
In actuality, while all those guys were filling out the survey, the 97% of your readers who are actually female were quietly using that time to plot world domination.
But I don't think we need to tell Federated Media about that.
No, I don't think we need to tell them at all.
It'll just be our little secret.
Posted by: MrsVeteran | February 13, 2007 at 04:02 PM
I feel like such a minority here. lol I'm female and I do actually have a child. I am in my mid 30s though. I've always been a fan and I was just tickled to death when I found your old blog. I really love reading about your family and about your poker playing.
Posted by: Becky in Iowa :O) | February 13, 2007 at 04:21 PM
I'm a 20-something female geek.
A couple years ago, I attended my husband's work Christmas party, playing the role of the good little corporate wife that seems to be required of me (bleh). I started chatting with another small group of good little corporate wives that I've never met. And, lo and behold, we discovered that we all read your blog! We spend the next half hour chatting about you and your blog, while our husbands looked on, dazed and confused.
Posted by: utopia2064 | February 13, 2007 at 04:24 PM