Yesterday, I started writing a monthly column for Amazon's End User Blog. For my first column, I looked at a really cool device that's battling something I call Feature Creep:
...it’s increasingly difficult to find things that do just one thing, and do it very well. I blame this on something I call “Feature Creep” which I suspect comes from too many meetings, too much input from marketing, and not enough product managers and engineers who are willing to stand up and say, “You know what? I don’t think this coffee maker really needs an MP3 player in it. It’s fine just making coffee.”
Feature Creep is everywhere, bloating our software, lengthening our startup times, cluttering up our menus, and draining our batteries, so when I come across something that has successfully resisted it and stayed focused on doing one simple thing very well, I have a little bit of a pants party.
One of the best examples I’ve come across in the last year is the Netflix player from Roku. It’s a tiny little box that streams anything from Netflix’s on-demand library straight into your television, and that’s all it does.
So I'm pretty excited to have an opportunity to do for blog what I used to do for InDigital, and I'm looking forward to examining various gadgets and technology trends in the mysterious future. My column will update on the final Thursday of every month.
(If you missed this on Twitter and don't know what the title of this post means: I put a really stupid typo into this column that snuck past me and my editor, and I was originally lamenting how feature creep is "boating" our software. Mmmm. Boating. It's since been corrected, but I can't help giggling about it.)