About a year ago, I saw this commercial:
I’m not going to lie to you, Marge: I thought it was pretty awesome. It’s beautifully shot, it’s clever, and it doesn’t beat me over the head with some sort of BUY THIS THING message; it entertains me, which is what good advertising should do.
About a month ago, my agent sent me an intriguing offer: the people who did that commercial (it’s called The Date) were doing something new, set in the same universe, using the same band, and they were interested in having me participate. It was clever, it was cute, it was entertaining, and it had the potential to be awesome.
I told them that I’d love to be part of this thing in exchange for some shiny gold rocks, and after agreeing upon the number of rocks and how shiny they would be, Business Happened. I’ve been pretty excited to talk about this since we closed the deal, and today I finally can.
The agency that made The Date created this Facebook app called Heineken Serenade, that lets you build a song to ask someone out on a date. You answer some questions, like who you want to ask out, why you want to go out with them, what you want to do on your date, and why they should say yes. The app uses your answers to build a song* for you that goes on their Facebook wall. They send you an answer that goes back on your wall, and everyone wins. I think it’s really cute and clever, and some of you may know that clever is my Kryptonite.
If you’re interested in making your own, you can do it here. If you do, and end up going on a date as a result, leave a comment and let me know, okay? I know at least one marriage has happened between people who met via my website (back when we had the Soapbox message board) and I think it would be pretty awesome if I helped nudge more people towards making a love connection.
*640 different combinations in 24 different languages, performed by Paul “Kiss” Kissaun, who did the song in The Date, which is cool.